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  • Marketing Strategies and Plans

    Course objective

    •  Develop and write a strategic marketing plan for your business or organization, including both on and offline marketing
    •   Review a wide range of marketing models and tools that facilitate better planning
    •  Develop clear and business focused marketing objectives
    •  Articulate a vision and goals for their brand or marketing responsibility
    •  Understand how to improve returns on marketing, research and/or communication investments
    • Be familiar with the latest marketing trends, both on and off line, and how they could apply to your own organization
    • Think more strategically in a range of marketing scenarios

    Who Should Attend?

    • Services and product marketers in business
    • Marketers wanting to write more focused and effective marketing plans.
    • Those with hands on marketing responsibilities, wanting to improve their theoretical knowledge, particularly around marketing planning.
    • Those who have line responsibility for marketing but have not come from a marketing background.

    Course outline

    • Structure for marketing planning
      •  stand out goals
      • a SWOT that you can use
      • Segmentation and Target Markets
      •  Getting from SWOT to objectives and action plans
      • Strategic marketing models that help you understand your business better
    • The Marketing Mix
      • Unique advantages and characteristics of key elements of the marketing mix, including
      •  Online and traditional marketing tools
      •  Effective integration of your marketing mix
    •  Marketing Theories that impact Planning
      • Branding and Brand Positioning
      • Product Life Cycle and the Awareness Funnel
      • Differentiation and Unique Selling Points
    •   Review the Latest Marketing Trends and Marketing Thinking
      • Digital and online developments
      • Big picture market changes
      •  Consumer and market research
    •    Financials for Marketers and Return on Marketing Investment
      •  Profit and loss; cash flow basics for marketers
      • Pricing for profit
      • Return on marketing investment

    Code Courses Title Date Venue Price Request
    MK20 Marketing Strategies and Plans
    06 Jan to 10 Jan 2024 cairo Contact-us
    07 May to 11 May 2024 Istanbul Contact-us
    04 Aug to 08 Aug 2024 KSA -Al-khobar Contact-us
    13 Oct to 17 Oct 2024 cairo Contact-us

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