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  • Sales technique of Customer Classification

    Course Objective

    • Definitions and client classification
    • Market counterparties
    • Application of the customer classification system
    • Developing a Sales Process Classification
    • Application of conduct of business rules to customer categories
    • How to close a sale according to classification
    • Effective Communication Skills
    • Listening skills
    • Classification Policy for the clients of the Group
    • Suitability and appropriateness test

    Who Can Benefit?

    • Sales & sales support personnel & Sales managers.

    Course outline

    • Introduction
    • Definitions and client classification
    • The customer categories
    • Market counterparties
    • Intermediate customers
    • Retail clients
    • Professional clients
    • Professional clients by nature
    • Professional clients by size
    • Eligible counterparties
    • Private customers
    • The scope for flexibility 
    •  Expert private customers
    • Large business customers
    • Agreeing a higher level of protection
    • Application of the customer classification system
    • European developments
    • Developing a Sales Process Classification
    •  Costs and benefits
    •  Summary of the proposed customer categories
    •   Application of conduct of business rules to customer categories
    • Asking & preparing quotations the right Questions
    • Clients that may be treated as professionals upon request
    • client consent according to classification
    • The consequences of client classification
    • Retail clients
    • Professional clients
    • How to close a sale according to classification
    • Effective Communication Skills
    • Listening skills
    • Classification Policy for the clients of the Group
    • Suitability and appropriateness test

    Code Courses Title Date Venue Price Request
    MK14 Sales technique of Customer Classification
    18 Feb to 22 Feb 2024 cairo Contact-us
    12 May to 16 May 2024 Istanbul Contact-us
    07 Jul to 11 Jul 2024 KSA -Al-khobar Contact-us
    20 Oct to 24 Oct 2024 cairo Contact-us

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