Course Objectives

• Solve marketing problems
• Develop an effective marketing plan
• Evaluate pricing strategies
• Manage the Product's Life Cycle
• Understand the components of an effective marketing communications mix
• Understand the impact of the Internet on marketing strategies
• Maximize sales force and distributor relationships
• Be familiar with the seven stages of new product development

Who Can Benefit?

• Those who want to improve their marketing skills and relationships.

Course Outline

• Marketing: The Big Picture
• Marketing strategies and Plans
• Product's Life Cycle management
• Pricing
• Market Segmentation and Effective Distribution Channels
• Market Research
• Promotion and Profitably
• The Seven stages of new product development

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