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Customer Relation Management
Course Objectives
- Describe the key points of building customer relationship
- Gain full understanding of customer behaviors to maximize customer profitability
- Predictive modeling skills to help you accurately target your customer base for more effective marketing campaigns
Who Can Benefit
- Middle- and senior-level managers.
Course Outline
- Achieving Sustainable Competitive Advantage through CR Management
- Overview of CRM
- Developing a Customer Strategy
- Customer Lifecycle Management and Lifetime Value
- Motivating People to Care for Customers
- Measuring Customer Satisfaction
- Dealing With Customers Face to Face, The Essential Skills & Attitudes
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