Course outline

• Strategic planning - what is it?
• Strategic planning versus long range planning
• Strategic thinking and strategic management
• What is a strategy and how do we develop one?
• How to develop strategies
• Strategic planning process basic steps
• Step one - Getting started
• Step two - Articulating Mission, Vision, and Values
• Step three - Assessing the Situation
• Step four - Developing Strategies, Goals, and Objectives
• Step five - Completing the Written Plan
• Mission Statements
• The Vision Statement
• Key Definitions
• Situation assessment and the business process flow analysis
• Gathering perceptions about the organization
• Gathering management and staff perceptions of the organization
• Gathering external customer perceptions
• Evaluation of products, services and process
• Cost-benefit analysis of process, products, or services
• Business process flow analysis BPFA - an introduction
• Team member guidelines and contributing roles
• Discover Your Strategic Styles

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